News

Reno Rumble audience drops back below 400,000 as First Dates finishes up with 660,000

Reno-RumbleNine’s Reno Rumble has continued to struggle, with its metro audience plummeting to 381,000 at 7.30pm, down on last night’s audience of 453,000 and down on its season debut of 395,000.

Episode three is down 50% compared with the same episode last year which was watched by 766,000.

It was easily beaten by Seven’s My Kitchen Rules, which was watched by 1.250m.

Ten’s Long Lost Family, also competing in the 7:30pm time slot, was watched by 491,000. Both Long Last Family and Reno Rumble were out-rated by the ABC’s 7.30 Report, which pulled in 634,000 metro viewers.

Meanwhile, the finale of First Dates on Seven pulled in 660,000 metro viewers from 9:00pm last night.

It was down on the series launch at the start of February when the show grabbed 874,000; however, it was the second most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) while My Kitchen Rules was the most-watched show.

Seven easily won the night with an audience share of 23.5%, ahead of Nine’s share of 16.6%. The ABC claimed third place with a share of 12.2% while Ten settled in fourth, with a share of 11.6%.

The Footy Show, airing from 8:40pm on Nine, pulled in 556,000 metro viewers, with 242,000 of those tuning in from Melbourne ahead of tonight’s AFL kick-off.

On the ABC, Julia Zemiro’s Home Delivery (8:00pm) was watched by 556,000 and The Weekly with Charlie Pickering (8:30pm) grabbed 558,000.

In the news battleground, Seven News at 6:00pm had a metro audience of 927,000, dipping to 925,000 from 6:30pm, while Nine News at 6:00pm was watched by 893,000, which slid to 865,000 at 6:30pm.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.