First Doritos wildcard winners revealed

The first semi finalists in Doritos’ challenge to the public to create an ad and win $50,000 have been revealed.

Ben Crisp – The Big Dipper

Nathan Smith – The Big Dipper

Although user generated content contests are becoming increasingly common, Doritos is offering one of the biggest prizes for that kind of competition in Australia.

The finalists process is relatively complicated. At the end of the competition, Doritos’ panel of judges will select nine finalists from all of the video entries. A tenth will be selected from all of the weekly “wildcard winners” based on the number of votes from the public on YouTube. This list will then be culled to three finalists and put to a public vote which concludes in September.

The campaign, fronted by Nova presenter Merrick Watts, is being run by Clemenger BBDO Sydney.

The two videos above are the first of the weekly wildcard winners.


  1. Frank
    28 Jun 10
    8:59 pm

  2. Great ad!

  3. Megan
    28 Jun 10
    10:28 pm

  4. Both are great ads! If I have to vote though, I’d chose the 2nd one. Looks more fun!

  5. James
    29 Jun 10
    12:15 pm

  6. Christ these are horrible.

  7. Paul
    29 Jun 10
    4:52 pm

  8. hmm I dont like either of them actually……personifying the product doesnt really do a lot for it…….

  9. Mel
    1 Jul 10
    1:26 pm

  10. Is this year’s comp using “seeded” entries, making it a farce, like last year’s?