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First Sunday airing of My Kitchen Rules hurts Ten’s top shows

It was another dreary Sunday for Ten, with the first Sunday airing of Seven’s My Kitchen Rules putting a sizeable dent in the ratings of Ten’s top shows.

Although Ten’s New Girl and Modern Family both made the top five in the 16-39 demographics, an hour-long episode of MKR in their time-slot hastened the decline of new comedy New Girl, which was down from 1.075m viewers last week to 783,000, according to preliminary reports from OzTam.

Modern Family fell from 1.079m last week to 872,000 last night.

Nine’s telemovie, The Great Mint Swindle at 8:30pm, about a heist of the Perth Mint in the 80s, rated 1.073m and took viewers away from Ten’s spy thriller Homeland, down from 901,000 to 810,000. A second episode of Homeland drew 702,000. Seven’s Bones won the 8:30pm timeslot however with 1.115m.

Nine went well with Great Barrier Reef, which combined BBC footage with the narration of Karl Stefanovic to get ratings past the million mark. The show, on at 6.30pm, put a stop to the ratings growth of Ten’s Young Talent Time, which fell back from 655,000 last week to 610,000.

However, The Project continues to steadily build an audience for Ten, up again this Sunday in the 6pm time slot, from 323,000 last week to 365,000 – and an 18.5% increase in the 18-49 demographic.

Seven won the night overall, but not by much. The network claimed 26% share ahead of Nine’s 24.7%.

Sunday’s top 15 shows:

1. My Kitchen Rules Seven 1.451m
2. Sunday Night Seven 1.273m
3. Seven News Seven 1.246m
4. The Great Barrier Reef Nine 1.170m
5. 60 Minutes Nine 1.139m
6. Nine News Nine 1.137m
7. Bones Seven 1.115m
8. The Great Mint Swindle Nine 1.073m
9. Modern Family Ten 0.872m
10. Homeland – Episode 1 Ten 0.810m
11. ABC News ABC 0.806m
12. Castle Seven 0.786m
13. New Girl Ten 0.783m
14. Homeland – Episode 2 Ten 0.705m
15. Great Expectations ABC 0.667m

Sunday’s channel share:

Seven: 26.0%
Nine: 24.7%
Ten: 15.1%
ABC1: 10.7%
SBS1: 3.6%
7TWO 3.4%
7mate: 3.5%
GO!: 3.2%
Eleven: 2.4%
One: 2.2%
ABC2: 1.7%
Gem: 1.6%
SBS2: 0.8%
ABC News 24: 0.6%
ABC3: 0.4%

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