Food porn

Media releases are not fun to write or read, restaurant group The Lucas Group informed Dr Mumbo this morning.

So they made this video instead…

Comments


  1. Tbone
    23 Oct 12
    1:51 pm

  2. Send it back.

  3. Krystal
    23 Oct 12
    2:18 pm

  4. Delete immediately.

  5. Pip
    23 Oct 12
    2:25 pm

  6. Beyond cringeworthy..

  7. Gem
    23 Oct 12
    2:32 pm

  8. It’s a like a bad music video from the 80’s – and the music’s even worse!

  9. Anne Miles
    23 Oct 12
    2:39 pm

  10. Some things feel good at the time but don’t look good on video ;)

  11. nell schofield
    23 Oct 12
    2:49 pm

  12. awesome, i just wish the models had been good looking

  13. Alison_F
    23 Oct 12
    2:53 pm

  14. …is that Natalie Tran’s sister in the photographer/video credits?? (hehehe…)

  15. Peter Slipper
    23 Oct 12
    3:03 pm

  16. I could think of another topping for that pizza.

  17. ratSrepuS2691
    23 Oct 12
    3:18 pm

  18. How bad… Bad enough for Primetime channel 10

  19. Larry
    23 Oct 12
    4:32 pm

  20. Um, they should have stuck to the media release. Hoooorendous.

  21. Suse
    24 Oct 12
    7:54 pm

  22. Typical Victorians no idea outside their own box, i am glad the cafe is in Melbourne

  23. Jean
    25 Oct 12
    12:38 am

  24. I appreciate that they wanted something different and edgier than a press kit.

    This is the reason why advertising and marketing should be left to the experts and not in the hands of a twenty something university media drop-out who thinks that having 3000 followers on instagram makes them a creative director.

    Being a Melbournian and having frequently visited Chris Luca’s restaurants before and understanding his quality of food and branding, I’m surprised he let something like this happen.

    This is absolutely terrible and I hope that Melbournians actually judge him for the food and not this shocking attempt of trying to be different.

    Leave it to the experts Chris.

  25. Courtney
    25 Oct 12
    1:48 pm

  26. Jesus. That was dirty and not in a good way.

  27. Greg SALWAY
    26 Oct 12
    11:54 am

  28. No no no…. You missed badly on this one.

  29. KISS.
    26 Oct 12
    1:35 pm

  30. Love it. I know where I’m going for dinner next week.