Media releases are not fun to write or read, restaurant group The Lucas Group informed Dr Mumbo this morning.
So they made this video instead…
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Send it back.
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Delete immediately.
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Beyond cringeworthy..
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It’s a like a bad music video from the 80’s – and the music’s even worse!
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Some things feel good at the time but don’t look good on video 😉
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awesome, i just wish the models had been good looking
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…is that Natalie Tran’s sister in the photographer/video credits?? (hehehe…)
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I could think of another topping for that pizza.
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How bad… Bad enough for Primetime channel 10
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Um, they should have stuck to the media release. Hoooorendous.
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Typical Victorians no idea outside their own box, i am glad the cafe is in Melbourne
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I appreciate that they wanted something different and edgier than a press kit.
This is the reason why advertising and marketing should be left to the experts and not in the hands of a twenty something university media drop-out who thinks that having 3000 followers on instagram makes them a creative director.
Being a Melbournian and having frequently visited Chris Luca’s restaurants before and understanding his quality of food and branding, I’m surprised he let something like this happen.
This is absolutely terrible and I hope that Melbournians actually judge him for the food and not this shocking attempt of trying to be different.
Leave it to the experts Chris.
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Jesus. That was dirty and not in a good way.
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No no no…. You missed badly on this one.
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Love it. I know where I’m going for dinner next week.
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