F.Y.I.

Ford back on board with The Bachelor.

Ford Australia has returned to be part of  series two of Ten’s The Bachelor.

The announcement:

Love leads the way on TEN tonight when The Bachelor Australia returns, with Ford Australia signing up to follow the romantic journey.

Ford Australia has returned to be part of series two, with a sponsorship across television and online developed by Generate, Network Ten’s premium creative solutions, brand partnerships and creative services division.

The tailored sponsorship includes an integrated package with tenplay, Network Ten’s digital platform.

Focus Cam, a 12-part series of 90-second films exclusive to tenplay, will give viewers a behind-the scenes look at The Bachelor Australia and the chance to get to know the 24 Bachelorettes.

Launching on Thursday, July 31, Focus Cam will feature the Bachelorettes travelling to a romantic date with bachelor Blake Garvey, talking candidly about romance, dating and the search for their perfect man.

For the first time, fans of the show can also predict the outcome of the series and vote for the Bachelorette they think will capture Blake’s heart, via The Bachelor Australia Leader Board ontenplay. The results will also be shared through TEN’s social media platforms.  

Source: Ten media release

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