F.Y.I.

Former Facebook Australia head named new managing director by Amobee

Liam Walsh, who headed up Facebook in Australia and New Zealand for nearly a year, has been named as the new head of digital marketing firm Amobee.

The release:

Amobee, the company defining digital marketing, has today announced the appointment of Liam Walsh as Managing Director, ANZ.

In this role, Liam will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. As Amobee continues to develop its technology-driven digital marketing solutions, Liam will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories.

Prior to joining Amobee he was General Manager of Sales and Commercial for Fairfax Digital, before moving onto Microsoft Advertising as Managing Director. He then joined Facebook Australia where he undertook a number of roles; including Agency Director, ANZ Lead and Preferred Marketing Developer Lead for both Australia and Japan.

Most recently, Liam was VP ANZ for Kenshoo, where he focused on monetising core SEM and paid social technology platforms.

³Amobee is paving the way for the future of digital media globally with its Brand Intelligence technology,² said Walsh. ³I¹m excited to join a company that is transforming the way brands activate their media which is aligned with my passion for truly innovative advertising. And I look forward to enhancing and expanding the great work the Australian team has done to date.²

Amobee Brand Intelligence technology has become a trusted source of data for brands and agencies due to the unique way it analyzes digital content consumption and consumer sentiment both historically and in real time ‹ looking at what is seen, read and watched by consumers, not just what is “said” on social. This enables Amobee¹s clients to activate media by leveraging these insights to deliver powerful results.

³Liam¹s deep marketing experience coupled with Amobee¹s cutting-edge technology will scale consumer engagement for brands and authentically connect them with their target audience no matter what device they are on,² said Alex Littlejohn, Senior VP of Amobee APAC. ³His track record of spearheading international organisations and launching new business initiatives in Australia also makes him the perfect choice to lead Amobee¹s ANZ operations.

Liam is the second high profile hire for the company during the last month. In March Amobee announced the appointment of Ian Laurie as Amobee¹s ANZ team Head of Social. Laurie came to Amobee with over six years of social marketing experience across American, Europe and Australia. Prior to joining Amobee, he held positions at Society, Ikon Communications and TBG Digital, where he helped brands such as Coke, ING Direct, Ford and Commonwealth Bank build social strategies, plan media and content, and increase revenue through social media.

Source: Lewis PR press release

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