Foursome unite to offer social media advice
A new business has launched which says it will helps firms create social media strategies and avoid embarrassing faux pas.
GetSocialAdvice is featured in The Australian today. Fi Bendall, one of four people behind the project, tells the newspaper: ” “It’s not just about marketing. Social media are having a big organisational change impact. It’s getting (senior executives) to use the channel so they understand how it’s impacting their total business.”
Bendall recently attacked the organisers of tonight’s first Social Media Club Sydney meeting as having an agenda of “commercial infiltration”.
Bloggers Gavin Heaton – author of the Servant of Chaos blog, Neerav Bhatt and Dorothy Polka are Bendall’s partners in the new GetSocialAdvice venture.
The GetSocialAdvice website promises: “To enable you to use social media and change your business in accordance with the new eco-system of social media. We ensure you do not face public embarrassment as a result of badly engaging with this channel. We will bring the social into your business to bring commercial benefit.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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“To enable you to use social media and change your business in accordance with the new eco-system of social media.”
Shame they can’t speak plain English.
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hmmmm… sounds like a social media club to me 🙂
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To go along with Ed Chrles’ comment: “She has built a reputation for being hyperconnected and acting as a nexus between disparate people/communities and uses this ability to bring business and social media influencers together” – From Fi Bendall’s bio on the GetSocialAdvice website.
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I wish I had a dollar for every time I mungered the English language – I’m sure some will address these oversights.
I wouldn’t be quite so quick to criticise the real world experience of the people involved. I’ve seen Fi present and I believe she can help get the larger corporate clients much closer to understanding how to navigate the social space. Gavin has first hand experience with delivering a campaign which generated 180,000,000 entries and is has been incredibly generous sharing his knowledge while also holding down a global role at SAP. I don’t know Neerav or Dorothy as well but I intend to rectify that.
I guess this was always going to draw some ire after Fi’s criticism of SM Club but think the 2 initiatives are pitched at very different audiences and as long as they deliver value, that’s cool.
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This is great news, all the best to them.
Maybe they can contract Ed Charles as copywriter 😉
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Just a note on comment policy in case you’re wondering where a couple of messages went.
Although it’s fine to critcise an idea or execution, questioning people’s motivations, particularly when anonymous, is usually going to get deleted.
Cheers,
Tim – Mumbrella
Madlibs: Social Media Edition
Engage your channels! Transparent conversations lead to commercial authenticity!
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Hi Ian (or Gavin)
180 000 million entries is impressive – who was the client? I have campaign envy.
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Sorry, I meant 180 million – still impressive!
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Thanks Ian – there’s an extra zero in there. It was 18 million – almost the population of Australia. I guess that tells you it wasn’t a local project.
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My estimation of Gavin has just been deflated by a magnitude!
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