Foxtel unveil new ‘makes you think’ brand position with star-studded ad
Foxtel has unveiled a new campaign promoting its documentary, lifestyle and news channels, continuing the brand’s positioning as “channels for the curious mind” and introducing the “makes you think” tagline.
The “Makes you think” campaign, created by Clemenger BBDO Sydney, features Australian and international talent, including Kevin McCloud, Brian Cox, Sir Tony Robinson, Donna Hay, Bear Grylls, Matt Moran, and David Speers, representing their channels and reflecting on the idea of the more we learn and discover and know, “the more we realise there’s so much that we don’t know”.
https://www.youtube.com/watch?v=TKfDLz6wxnc&feature=youtu.be
Foxtel’s executive director of sales & marketing, Ed Smith, said: “This campaign is inspired by the idea that the more we learn, the more we realise how much we don’t know.”
The campaign includes multiple TV and press executions, online video and display, and social media.
https://www.youtube.com/watch?v=ydyt0MmVZlg&feature=youtu.be
https://www.youtube.com/watch?v=04XUu0GZCsU&feature=youtu.be
https://www.youtube.com/watch?v=qBjY1nEVnek&feature=youtu.be
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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