Frank PR adds baby products, insurance and Style to client list
Sydney-based agency Frank PR has expanded its portfolio with numerous new clients across a diverse range of brands across travel insurance, baby products and subscription TV channels.
Among the recent wins, the Enero Group-owned agency has won Travel Insurance Direct, part of the World Nomads Group through a competitive pitch.
The travel brand put out a pitch in September, having not worked with a PR agency for some time. The agency has been appointed to grow brand awareness and increase online engagement with young travellers.
The Insurance brand joins Singapore Tourism Board and Air Pacific in Frank’s travel-based clientele.
The agency has also won baby product brand Baby Bjorn, with Frank working closely with Australian distributor Scanbrands to increase engagement through blogger and social media networks.
Peter O’Sullivan, managing director of Frank said: “BabyBjörn is one of the most recognised names globally when it comes to products for newborns. We are glad to have them partnering with us as we assist them in engaging with key influencers in the lead up to 2013.”
Baby Bjorn was previously handled in house.
Frank PR will also represent Foxtel channels E! and Style, which has shifted from tech agency Hotwire, also part of the Enero group. With the move from Hotwire comes account manager Vicky Jamieson.
Frank will also work with liquor brand Jack Daniels in its forthcoming campaign to promote the history craft of the drink, following work earlier in the year on the brand’s Tenessee Honey flavour.
The new wins join the agency’s client list that includes Research In Motion’s BlackBerry, Clearasil, Durex, Veet, and Party Feet for Reckitt Benckiser, UBank and Tip Top.
