Comments on: Freedom Furniture comes up with one for the little ladies

By: mm

mm — Mon, 29 Mar 2010 04:07:53 +0000

What a pointless ad. I would never buy a big ticket item like furniture. My husband looks after those sorts of things.

By: Website I follow: mUmBRELLA « That being said

Website I follow: mUmBRELLA « That being said — Wed, 10 Mar 2010 00:13:53 +0000

[...] Freedom Furniture comes up with one for the little ladies [...]

By: Lady

Lady — Tue, 09 Mar 2010 06:17:23 +0000

Oops M&C.
Oops.

By: Miss

Miss — Tue, 09 Mar 2010 06:15:57 +0000

Who has time to shop.
There are far to many dishes to wash and shirts to iron.

By: anon1

anon1 — Mon, 08 Mar 2010 22:48:29 +0000

I’m sick of this kind of advertising all over Australia, no wonder things are so backwards with the percentage of women in senior management declining.

San-pro advertising is a sick, sexist horror.

The prevalence of the two-blonde-children-married-mother-father advertising is just execrable.

Oh! but Australia is such a young!!! and *progressive* nation!

By: Amberk

Amberk — Mon, 08 Mar 2010 07:17:51 +0000

Exactly Tim, its not even a discount, it is just a voucher which forces you to visit their store and spend at least that $100 there, which probably isn’t enough to cover anything so out comes the credit card again.

By: Tim Nicholas

Tim Nicholas — Mon, 08 Mar 2010 04:14:24 +0000

Yes it’s sexist, but it’s also a lame message: “be rewarded to shop at this store”. Oh wow! And you have to spend $1000…not a small investment to get a 10% ‘discount’.
Retail incentives in one form or another are everywhere. You’d want your agency to put up a better idea than this one. Now they have 2 reasons to fire the agency! #freedomfail

By: Anonnymouse

Anonnymouse — Mon, 08 Mar 2010 03:47:07 +0000

“I guarantee you a man made that commercial.”

“Of course a man made it. It’s a commercial, not a delicious Thanksgiving dinner.”

By: Gavin

Gavin — Mon, 08 Mar 2010 03:29:16 +0000

@tweebs do you mean the current Mastercard-derivative Tooheys ads? As a ‘bloke’ they open all my twisties

By: Anonymous

Anonymous — Mon, 08 Mar 2010 03:29:11 +0000

You’ll find women in every level of government and every level of the corporate heirarchy. You’ll find us running our own multinational companies, advising world powers and curing diseases.

But apparently all that comes second to our uncontrollable shopping lust. And non transferrable vouchers.

When did advertisers become so out of touch? Actually no, the soaring personal debt rates attest to the fact that more than a few ad agencies know their stuff.

Whoever did these Freedom ads though… bunch of out of touch dinosaurs.

By: DDsD

DDsD — Mon, 08 Mar 2010 03:21:03 +0000

@Warlach

I’ll bake you a cake, provided that cake = fairy bread.

By: dain_ger

dain_ger — Mon, 08 Mar 2010 03:17:17 +0000

Channeling Mad Men a little too much?

“Excuse me, I’m off to have another scotch and think of another stereotype to degrade inadvertently…”

By: nyxpru

nyxpru — Mon, 08 Mar 2010 03:14:41 +0000

This is as bad as that ad which had the boyfriend putting on sanitary pads all over himself like they were Star Wars costume props.

Humour has it’s place but does it always have to be so obviously sexist.

By: Mzjaygee

Mzjaygee — Mon, 08 Mar 2010 03:04:33 +0000

I’ll bake you a cake @warlach, but don’t expect it to be edible – not only do I hate shopping, I can’t cook either! *shock* *horror*

By: Warlach

Warlach — Mon, 08 Mar 2010 02:55:43 +0000

Just for the records, I included a hilarious HTML tag indicating that the above comment was clearly a joke and sarcasm, but the Mumbrella comment section ate it, thinking it was real HTML.

So, just to be clear, I don’t think women should bake me cake. They’re certainly allowed to, I like cake, but the onus for cake bakery should lie equally across the gender divide.

In this spirit, which guy wants to bake me a cake?