News

Freedom Furniture: ‘Mum reckons he’s gay’

An ad for Freedom Furniture which breaks on Tuesday is set to take the brand into new territory – that of sexuality and stereotypes.  

The TVC from M&C Saatchi – which the agency says has been designed “to get people talking” – features a little girl chatting to her grandmother about her father’s creative flair.

The grandmother tells the girl: “He was always very good at art”

The girl reveals: “Mum reckons he’s gay.”

A second ad for the brand, which broke on Ten’s Australian Idol on Sunday night, sees a cat that is so comfortable it doesn’t bother to chase a mouse.

 

According to the agency:

The new TVC will get people talking because of the instantly recognisable human moments that bring product concepts and their benefits to life.

‘We believe consumers are looking beneath the surface and seeking products that can stand the test of time.’ said Michael Cleghorn, Brand Director at Freedom.

“These TVCs are just the surface reflection of fundamental shifts that have started throughout the business to again make Freedom the loved destination for furniture and homewares in Australia.”  

Credits:

CLIENT

  • Simon Sproule Head of Marketing
  • Ingrid Barham Communications Manager

CREATIVE

  • Graham Johnson (Creative Director/Art Director)
  • Oliver Devaris (Creative Director/Copywriter)
  • Tom McFarlane (Executive Creative Director)

ACCOUNT SUPERVISOR

  • Olivia Hall (Group Account Director)
  • Grace Reith (Snr Account Manager)
  • Mark Vadgama (Planner)

AGENCY PRODUCER

  • Rod James (TV)

EDITOR MRPPP

  • Richard Learoyd

POST PRODUCTION

  • FSM Christine Trodd, Stuart Cadzow

DIRECTOR

  • Rey Carlson

PRODUCTION CO. PRODUCER

  • Playbig Films Bonnie Fay

SOUND

  • Nylon Simon Lister
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