Comments on: Freeview ad takes a swipe at Foxtel as it pushes low cost alternative to pay TV

By: Freeview unveils TV ad with ‘real people’ - mUmBRELLA

Freeview unveils TV ad with ‘real people’ - mUmBRELLA — Mon, 30 Nov 2009 02:15:09 +0000

[...] campaign will continue to run over the summer period. It has also launched a promotional video taking a swipe at subscription TV operators, in particular [...]

By: Ripestuff

Ripestuff — Fri, 27 Nov 2009 03:26:21 +0000

mmmm …. “the poor man’s foxtel” – not sure the average Aussie will find that positioning very attractive.

I would have thought promoting the product on its own merits would be the way to go rather than focusing on attacking another brand … or highlighting what people are missing out on.

By: The Dr

The Dr — Fri, 27 Nov 2009 03:03:47 +0000

God, either the Freeview marketing team are completely shit, or their agency is. There’s just no excuse for this endlessly piss weak work.

I actually hate this.

By: Andrew Juma

Andrew Juma — Fri, 27 Nov 2009 02:04:32 +0000

Am sorry, why do I need TIVO to record free-to-air television when Foxtel is a much better alternative?

By: Andrew

Andrew — Thu, 26 Nov 2009 09:07:37 +0000

would it be too hard for them to spell the video title correctly? “The New Etra”..?

By: hank

hank — Thu, 26 Nov 2009 06:27:36 +0000

…and here I was thinking they couldn’t do any worse than the Ford rip off ad from earlier this year.