Freeview launches campaign: The Best Things in Life Are Free

Freeview, the organisation aimed at promoting free-to-air TV, has launched a new music-based TVC.

The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.

The TVC carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.


Liz Ross, Freeview’s general manager said: “It’s really fitting that the creative treatment is so upbeat and it celebrates the fact that the best TV in Australia is free to watch on Freeview, something Australian viewers can be very happy about.”

“More Australians than ever are watching Freeview, and with so much great TV to choose from, viewers are the winners.”

The campaign was created by Ron Mather and Christine Barnes for consultancy, It’s The Thought That Counts.

Mather said: “In developing the campaign, it became obvious that the song that best reflects that position is ‘The Best Things in Life are Free’.  It’s the perfect and natural choice and we used the massive variety of Freeview shows to prove the statement.”

The campaign was launched on Sunday night with a 60-second TVC  which will also see 15 second versions, as well as four 30 second genre-based versions across sport drama, entertainment and comedy.

The campaign will run across all Freeview channels for the next six months.

Credits

  • Client: Freeview
  • Consultancy: It’s The Thought That Counts
  • Filming: Jon Webb Photography; Concrete Wednesday
  • Post production: Method Studios
  • Editors: Seth Lockwood, Tim Isaacson
  • Music: Bang Bang Studios

Comments


  1. Bem
    3 Sep 12
    12:10 pm

  2. Freeview. The best TV. Absolutely free. Delayed by months. Rescheduled without notice. Taken off the air.

  3. Hmmmm!
    3 Sep 12
    12:48 pm

  4. FUN!!!

  5. Hoin
    3 Sep 12
    1:14 pm

  6. “The best things in life are free”. But not when you want to watch the Olympics.

  7. jokaboy
    3 Sep 12
    2:16 pm

  8. Great commercial

  9. willemrt
    3 Sep 12
    3:04 pm

  10. If Freeview was any good, it would be a website that carried all the channels content, live and delayed, with the original ads included (geo-target that shit boi)

    Then bundle it in with Nielsen/OzTam ratings. Then you have a business model, can make apps that go across all devices,(take the Netflix example) and continue to have a content business in the future.

    Instead its a dogs breakfast of shit sandwiches that assures the incredibly slow liquidation of their business model.

    Instead its a cynical PR exercise, does nothing for the consumer, or the advertisers of the networks.

    Hooray for irrelevance.

  11. zeffd
    3 Sep 12
    3:56 pm

  12. did someone switch out ‘free’ for ‘cheap’ in the brief?

    Thanks Freeview for not charging me for giving me ‘I will survive”. I feel so warm and fuzzy right now….

  13. chris
    3 Sep 12
    9:12 pm

  14. Reminds me of most of the bank advertising. Banks patting themselves on the back. There is no innovating programming, with just as many station promos and adverts. I challenge any TV Exec to try and watch their commercial TV on a regualr basis and honestly say they enjoy watching a programme with the avanche of repetitve adverts.

  15. NL
    3 Sep 12
    10:27 pm

  16. ‘The best’ … not only highly subjective (I say untrue noting above Olympics example) but a really lazy proposition.

  17. Tony
    17 Sep 12
    7:56 am

  18. I’ve been watching TV (commercials) since 1956. This Promo Clip is BY FAR…..theVERY BEST I’ve seen (and importantly Heard )