From beer to baby whisperers: Mumbrella’s ad of the month

The contenders for August’s Ad of the Month include Carlton’s big Beer Chase ad, Dame Edna’s cameo for Jarrah, a retail ad for Ikea and the new campaign for Nutella. Also shortlisted are the deluxe ad for Foxtel starring Chris Hemsworth and a branding ad for the Australian Nursing Federation.

The shortlist for August’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is next Monday 17th September.

Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.

The shortlist for August’s Ad of the Month:

Carlton – Beer Chase – Clemenger BBDO Melbourne

Australian Nursing Federation – Positive branding campaign – Lawrence Creative Strategy

Foxtel – Chris Hemsworth – Clemenger Sydney:

Nutella – Morning Rituals – BMF

Ikea – Baby Whisperer – The Monkeys

Jarrah – Dame Edna – Naked

Shortlist for August\'s Ad of the Month:

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  1. Elizabeth Francis
    10 Sep 12
    10:33 pm

  2. Please please please let me know if it ever becomes possible to give a 0% vote for the Jarrah – Dame Edna – Naked ad.

  3. Bing
    11 Sep 12
    9:38 am

  4. The Jarrah ad isn’t an ad as such. It’s part of the online content – there is a load of it.

  5. penny
    11 Sep 12
    2:48 pm

  6. Love this nutella spot, makes you want to go out and
    buy a jar, in fact i did and had some on toast for breakfast.
    Has lots of memories. My daughters loved nutella.

  7. Anonymous
    11 Sep 12
    2:54 pm

  8. Beautiful spot.

  9. Graham Nunn
    11 Sep 12
    3:25 pm

  10. A load of what, Bing?

  11. Same Same
    11 Sep 12
    4:43 pm

  12. The only one that doesn’t feel familiar, one way or another, is the Carlton spot.