From Mad Men to Bag Men: Frustrations of account managers under discussion
The frustrations facing advertising and media account managers will be tackled head on in a panel discussion to mark the launch of the Account Management Group (AMG) in NSW.
Russel Howcroft will chair the debate
Network Ten’s executive general manager Russel Howcroft will chair the debate between executives from account management, strategy and planning, creative, media and client-side roles 0n Monday June 3. And panelists will confront the issue of reputation by answering the question, ‘are suits nothing more than bag carriers’.
Naren Sanghrajka, chairman of the AMG’s NSW committee, said: “Following significant changes in the advertising and media landscape over recent years, the role of account management has taken on a new identity. The aim of the AMG, and events like this, is to help define what that is by providing a platform and a voice that puts the opinions of suits on the map.”
It follows AMG’s Victoria launch in 2012, and Naren said the expansion into NSW would be welcome.
“NSW is home to a huge segment of the nation’s account management workforce, and we are excited that we can now offer support to an area of the industry which has so far lacked real representation,” she said in the press release.
The Communications Council is facilitating the event at DDB Sydney, 44 Mountain Street, Ultimo from 6pm, and $20 tickets are available from their website.
