Frost lights up Sydney for Vivid
Design agency Frost has partnered with sound and light consultants Arup to score the Vivid Sydney event Vivid Light.
Vivid Light is one of the key events for Vivid Sydney, bringing in more than 500,000 people last year. Sydney-based agency Frost and Arup will create an interactive sound and light environment called Rocochet, which will be set up in The Rocks.
The piece will feature an intersecting network of laser beams, using the long narrow form of the Suez Canal to create a laser web, which reacts to the movement of people within the space through sound and colour change. ARIA Award winning producer and songwriter Lee Groves, will create custom audio tracks for the work.
Tim Hunt, lighting designer at Arup, said: “After three successful installations in the Vivid Sydney Festival, we decided to pursue a new direction this year. We invited Frost to collaborate with us, aligning ourselves with like-minded, design driven people from a different creative industry. Bringing design thinking and technical knowledge together has enabled us to broaden our conceptual approach beyond our own fields of expertise. The energy and ideas that have come from the process has generated a great concept.”
“It was a thrill when Arup asked us to join them in making a submission for Vivid Light and even more exciting to see it be selected” said founder and Executive Creative Director of Frost*, Vince Frost. “Design and art go hand in hand and we believe that our artistic practice strongly influences the innovation and creative thinking we offer our commercial clients. It’s definitely fun, if not a little daunting, to work on a project where the client we have to impress is the people of Sydney, no less”.
The consultants will join more than 60 local and international creative practitioners, whose works have been selected to transform the city into colourful after-dark canvas of interactive light art sculptures, innovative installations and grand scale projections, including the famous illumination of the Sydney Opera House sails.
Vivid Sydney runs from May 24 to June 10.