Frost wins Sydney redevelopment brief
Sydney creative agency Frost Design has won a four-way pitch to help brand one of the biggest urban redevelopment schemes in Sydney’s history.
The agency beat Moon, Stop.Edit and Holcam Creative to the creative account for $2bn redevelopment of the former Carlton United Brewery site on Broadway in Sydney by Frasers Property Australia.
The redevelopment – which has been at a standstill during the property downturn – will feature residential, commercial and retail spaces with landmark buildings, as well as landscaping and parklands. It will effectively become the western end of the Sydney CBD.
The commission includes developing the branding for Central Park and an integrated creative campaign to launch the new, as yet unnamed – precinct.
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