Dr Mumbo

Not FruChocs – now they’re Apricot Balls

xx

Chocolate balls

xx

The real deal

There’s a price to pay in getting national distribution for your product.

And in the case of South Australia’s arguably most iconic product, FruChocs, it’s a high one.

FruChocs, from SA confectioner Menz, are now on the shelves of Coles. But not as South Australians know them.

Now they’re Choc Apricot Balls.

choc apricot balls

Has nobody heard of South Park?

For those unfamiliar with this particular delicacy, even politicians get behind them, including premiere Jay Weatherill…

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.