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Full speaker lineup revealed for Mumbrella’s marketing science conference MSiX

MSiX_logoThe full speaker lineup for this month’s MSiX – Marketing Science Ideas Xchange – conference has been revealed with Optus’ Michelle Katz joining the lineup.

Katz, associate director of advertising and media partnerships for the telco, will be joined on stage by Nuro director Dr Phillip Harris and Neuro-Insight chairman, Prof Richard Silberstein to discuss if consumer neurosciences are a brave new world or bullshit.

Now in its second year MSiX aims to provide a practical exploration of how brands can benefit from the interface between behavioural science and marketing.

Curated by Cummins & Partners’ global strategy chief Adam Ferrier, and organised in association with Mumbrella, MSiX will kick off with a keynote presentation from behavioural science expert and Harvard Business School professor, Michael Norton.

Other speakers at MSiX include:

  • Nicholas Gruen, policy economist and CEO of Lateral Economics
  • Dr Jenni Romaniuk, associate director (international) of the Ehrenberg-Bass Institute
  • James Hurman, founder of innovation consultancy Previously Unavailable
  • Sam Tatam, psychologist and behavioural science lead at #OgilvyChange Australia
  • Phil Harris, director of neuromarketing insights firm Nuro
  • Jason Collins, economist and public policy specialist
  • Andrew Leigh, Shadow Assistant Treasurer
  • Rebecca James, ME Bank chief marketing officer
  • Andy Lark, Xero CMO
  • Aaron Michie, chief innovation officer, ZenithOptimedia
  • Sudeep Gohil, CEO, Droga5
  • Phil Phelan, national strategy director, SapientNitro
  • Paul Fishlock, principal, Behaviour Change Partners
  • Howard Parry-Husbands, CEO, Pollinate

The conference,which will be held in Sydney’s Powerhouse Museum on July 30, will be followed by the inaugural MSiX Awards, which will award work that best embraces the principles of marketing and behavioural sciences to achieve marketing results.
MSix Awards - Newsletter 2

 

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