AFL stars Scott Pendlebury and Gary Ablett star in new Gatorade Fierce campaign
AFL stars Scott Pendlebury and Gary Ablett Jr are the stars of Gatorade's latest brightly-coloured 15-second TV spot to promote the new Fierce range.
Gatorade is using AFL stars in its latest launch.
AFL stars Scott Pendlebury and Gary Ablett Jr are the stars of Gatorade’s latest 15-second TV spot to promote the new Fierce range.
The ad created by Whybin\TBWA Sydney and sees Collingwood’s Pendlebury and Gold Coast star Ablett clashing on the field with brightly-coloured Gatorade streaming from their bodies.
Senior director beverages for PepsiCo Australia & New Zealand, Brad Van Dijk, says that the attempt to launch into the Australian market comes on the tail of the brand’s recognised success in the US.
Ritchie Taaffe, senior account director of Whybin\TBWA, added: “The campaign dramatises the bold and intense flavour that makes the Fierce range so popular. It was brilliant to have Scott and Gary, two of the AFL’s fiercest competitors, on board this campaign.”
Hannah Craft
