GAYTMs, zombies, crashed cars and Boobs get nods in first Cannes Lions shortlists
GAYTMs, the Walking Dead’s Twitter zombie takeover, the Remote Control Tourist and Phubbing are all in contention for the first awards to be handed out at Cannes Lions 2014.
The first three shortlists to be revealed are Innovation, Promo and Activation and Direct Lions, with Australia picking up nominations for 21 separate campaigns, and New Zealand has nods for 14 different campaigns.
Two Australian agencies which have parted way with longterm clients in the last 12 months have also received nods for work for them, with George Patterson Y&R Melbourne nominated in Promo and Activation for Buildboard for Defence Force Recruitment, and Grey Melbourne nominated for two campaigns for the Transport Accident Commission.
Whybin\TBWA Sydney had already been named as the only Australian or New Zealand agency on the Innovation shortlist for the NRMA Crashed Car Showroom.
The shortlists:
Promo and Activation Lions
Australia:
Melbourne Remote Control Tourist, ClemengerBBDO Melbourne, Tourism Victoria (x2)
Repaired with Gold, Whybin\TBWA Sydney, Christchurch & Canterbury Tourism
Boobs, ClemengerBBDO Melbourne, Pacific Brands
Wipe Off 5, Grey Melbourne, Transport Accident Commission
Zombie Followers, ClemengerBBDO Sydney, The FX Channel
Mozzie Box, George Patterson Y&R Brisbane, SP Breweries
TAB-Back Gold in Brazil, Whybin\TBWA Sydney, TAB Corp
GAYTMs, Whybin\TBWA Melbourne and ElevenPR, ANZ
Ungivenn Gifts, Grey Melbourne, Transport Accident Commission
Dupe, Ogilvy Melbourne, Yarra Valley Water
New Zealand:
The Smart Phone Line, Colenso BBDO Auckland, Samsung
The Bottled Walkman, FCB New Zealand, Sony
Results Don’t Lie, Whybin\TBWA\DAN Auckland, New Zealand Effie Awards (x2)
Animal Strike, DDB Group New Zealand, Paw Justice (x2)
Tui Beer Plumber, Saatchi & Saatchi Auckland, Heineken New Zealand
Innovation Lions
Australia:
NRMA Crash Test Drive, Whybin\TBWA Sydney, NRMA Insurance
Direct Lions
Australia:
Penny the Pirate, Saatchi & Saatchi Sydney, OPSM Opticians (x2)
GAYTMs, Whybin\TBWA Melbourne, ANZ (x2)
Buildboard, George Patterson Y&R Melbourne, Defence Force Recruiting
Pay Pig, Lavender Sydney, Westpac
Safe Driving Program, Leo Burnett Sydney, Samsung (x3)
Minute of Silence, DDB Melbourne, RSL Australia (x2)
Phubbing, McCann Melbourne, Macquarie Dictionary (x3)
MJ Bale Paddock of Pride, Whybin\TBWA Sydney, MJ Bale (x2)
Alert Shirt, CHE Proximity, Foxtel
Dupe, Ogilvy Melbourne, Yarra Valley Water
New Zealand:
Tui Catch a Million, Saatchi & Saatchi Auckland, Tui
Cat Chat, Y&R New Zealand, Animates
Food Photos Sve Lives, FCB New Zealand, UNICEF (x2)
Animal Strike, DDB Group New Zealand, Paw Justice
The Smart Phone Line, Colenso BBDO Auckland, Samsung (x2)
#Bringdowntheking, DDB Group New Zealand, Sky TV
Bank Job, FCB New Zealand, Brothers in Arms
Tui Beer Plumber, Saatchi & Saatchi Auckland, Heineken New Zealand
Results Don’t Lie, Whybin\TBWA\DAN Auckland, New Zealand Effie Awards
Alex Hayes in Cannes
