Dr Mumbo

First rule of media releases: make them readable

When you’re sending out a PR release it’s important to make sure it gives over the information in a clear and easy to understand manner.

Which is why some journalists were baffled when they received Officeworks’ financial results release yesterday in this cursive font:

Screen Shot 2015-02-19 at 2.46.38 pm

Apparently this is Officeworks’ “standard font” for media releases.

It’s almost enough to rival the dreaded Comic Sans.

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