GetUp parodies Government higher education ads with warning that ‘debt is here to stay’
Activist group GetUp has parodied a Government advertising campaign after labelling claims about higher education funding as misleading.
Campaigner Natalie O’Brien said the Abbott administration gifted the parody opportunity “on a silver plate” with its university fee deregulation ads which launched this week.
https://www.youtube.com/watch?v=qj-4enPsct8&feature=youtu.be
The GetUp version follows the same animation style and tone but delivers a starkly different message.
“We were appalled at how misleading the ad was,” O’Brien said. “The Government set themselves up for some great satire and handed the opportunity on a silver plate.”
https://www.youtube.com/watch?v=PSvQr67SknQ&feature=youtu.be
The ad, that will launch on social media and was created by its in-house team in collaboration with the Motion Picture Company, is the latest execution of GetUp’s higher education campaign which looks to expose the higher fees it says students will pay.
“We rapidly respond to issues and turned the ad round in 48 hours,” O’Brien said.
O’Brien said satire was a “great weapon” in its campaigning and helped to highlight the “ridiculousness” of the Government claims in an effective way.
“No one is buying what the Government is telling them,” she said.
The GetUp ad shows how university fees will rise by 30 per cent under Government plans “leading to $100,000 degrees”, while funding will reduce by 20 per cent.
“The Government will contribute 20 per cent less to higher eduction so they can spent it on ads defending their cuts to higher education,” the voiceover says. “Which means that debt in here to say for the rest of your natural life.”
Steve Jones
What’s that word I’m searching for to describe GetUp……’wankers’, that’s it.
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Please…… Get Up!, originally formed and funded by the Labor Party….. there is no place for this in Mumbrella’s ‘News’ feed.
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I’d love to know what the real one cost (in production) $ vs what their parody version cost. Given I’m a taxpayer, I am the client, right?
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Haha. Look at the LNP astroturfers turning up as soon as GetUp is mentioned, right on cue.
Guys you need to try a little harder here than you do on News Corp sites if you want to come across as legitimate Mumbrella readers.
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Maybe GetUp can do what ordinary people cannot and that’s make our government notice what ordinary people are thinking, feeling and despairing over.
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Seems to me GetUp very quickly formulated a smart, well targeted riposte to that futile ad aimed at winning an electorate over to paying more for higher education. How foolish governments look when they try advertising their way out of trouble.
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Let’s play the guessing game of who ‘Robbo’ and ‘Pat’ are aliases for.
$10 that ‘Robbo’ is Christopher Pyne and ‘Pat’ is Peta Credlin.
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Wrong!…..I’m actually Barnaby Joyce, Jeremy…… if that is even your real name!….. Get Up! are plebs.
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this is a great response by Get-Up, but what’s really impressive is the LNP investment in social media listening tools
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Very slick. Nice work GetUp
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Pat and Robbo. If you are not billionaires, or mere millionaires then you are both sucked in and on the Murdoch koolaid.
I couldn’t care who the party is, I vote on policy. Taxing super profits, preserving the environment, enabling all to have access to healthcare and education are achievable, without breaking the bank.
If you are not both absolutely loaded, then you truly are sucked in.
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@Reality do you think that Pat and Robbo could be the results of too little higher education?
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So what is GetUps answer to the problem?
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This is worse than the days of the cold war. At least Pravda only needed to be read at 45degrees to the right to get the truth, and US news required a 20degree tilt to the left to achieve the same.
The intrigue here is unclear at any angle, I have rotated it at 300rpm and it still appears cloudy. I will send the video to the academy of smoke and mirrors for analysis, perhaps they will be able to clarify at least 10% of it.
Anyone remember when we were shocked when the Prime Minister cried? And later when he predicted no starving children?
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@Groucho
Exactly! Just how the overlords want it. Dumb down the population. Make it seem normal to work like slaves, for little reward. Be at their bec and call to help fight their wars. Blah blah, it has been the same for centuries, hasn’t it?
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I’m interested to know if it’s unprecedented for a Federal Government to run an advertising campaign to sell an unsold policy? I can remember lots of campaigns that sell ACTUAL policy to the public, but how often do Governments sell policy that has yet to pass?
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@ Andrew
I think I remember something like this……maybe it was in 1984.
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