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Get Up! unveils first 2013 election campaign ad


Progressive activist group Get Up! has released its first television commercial of the 2013 election campaign, focusing on the issues people vote for.

Called The People’s Campaign Get Up! hopes to use crowd funding to get the commercial on television.

“The ad is designed to motivate people to think about the value of their vote, and what they want to use it for,” said Rohan Wenn, national communications director for Get Up!.

The one minute commercial highlights a number of progressive causes including refugee, environmental and social issues that have been influenced because of the way people voted in past elections.

Wenn said the commercial would be rolled out shortly. “It will be rolling out on free to air and pay television later this week,” he said.

“We have a series of other election-related commercials in various stages of production and will be rolling them all out over the coming weeks.”

The ad was produced by the Sydney-based Motion Picture Company who will be working on all Get Up!’s ads during the election campaign.

In the last 2010 federal election Get Up! drew criticism for accepting a $1.12m donation from the Labor aligned Construction, Forestry, Mining and Energy Union to fund a TV ad targeting opposition leader Tony Abbott’s policies.

Get Up! has always maintained it is a non-partisan organisation. Its website describes itself as an: “independent, grass-roots community advocacy organisation which aims to build a more progressive Australia.”
Nic Christensen 

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