GetUp ‘hijacks’ Woolworths Christmas ad in latest pokie machines campaign
GetUp has created a parody version of the Woolworths Christmas ad to highlight the supermarket giant being Australia’s largest owner of pokie machines.
The 45-second spot apes Woolies’ family-oriented Christmas spots showing some families having fun, before cutting to others sat in the dark without any decorations or presents to illustrate how gambling addiction can affect people.
The campaign group has started crowd funding to get its ‘Woolworths The Pokies People’ on TV.
Campaigner Natalie O’Brien said the ad exposed the lie of celebrating family values while conning people into ruin with their deceptive poker machine design tricks.
“Woolworths is exploiting the sense of family that the holiday season brings while its poker machines betray Australian families every day. We’re shocked by the hypocrisy,” Ms O’Brien said.
“We can’t match Woolworths’ multi-million dollar ad buy, but we can hijack it. Every time somebody sees one of the Woolworths Christmas ads, they’ll remember our ad and how Woolies are taking food off the tables of thousands of Australian families this holiday season.”
Woolworths has not responded to requests for comment.
#yesteryear
#passé
#giveup
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Mike, obviously you’ve never been negatively affected by someone with a gambling addiction …
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Good on GetUp for continuing to persevere in tackling this issue. Small steps that might make a big difference with enough support.
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#boring
#tedious
#WhoGivesAStuff
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#Woolworths
#Management
#[Edited under Mumbrella’s comment moderation policy]
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How dare Woolworths operate a legal product?! The outrage! Won’t somebody think of the children?!
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Pokies are woolworths / ahl ” dirty little secret” and woolworths board and shareholders know it is the elephant in the room. Wesfarmers / Coles/ Spirit Hotel Brand is their competitors other ” dirty little secret”. The state governments 5 big but dirty secrets are woolies , wesfarmers , clubs australia , casino owners, hotels associations and the keeper of all secrets the FEDERAL government. The buck starts and stops with Malcolm. Pokie machine reform can only change via independants having balance of power in senate. No surprise Malcolm T and Christopher P have been a little anti Nick Xeonphon and Andrew Wilkie as these 2 men are still are still the key to pokie reform and liberal and labour know it and clubs nsw just dropped law suit against Andrew Wilkie at last minute for standing up to clubs nsw. No surprise media owners like 9 are pro pokies as the largest NRL clubs in NSW and Qld are pokie funded and 9 biggest contract is NRL tv rights and some of 9s largest advertising clients are from my knowledge are woolworths , bws , dan murphy, # pokies, wesfarmers # bunnings/ coles/ spirit # pokies, betting agencies # online betting and biggest growth advertiser 2015. The federal govt do not want pokie reform as a election issue and recent Nick Xeonphon bashing by PM highlights a game behind the scenes. Malcolm Turnbull has not mentioned the word pokie machine since elected as he know it is now his dirty little secret to protect the industry. Just like 9 protecting woolworths from getup ad, Malcolm will protect the industry, so its up to Nick and Andrew to try and protect the vulnerable and victims as John, Kevin, Julia, Tony and Malcolm are the keeper of secrets.
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