Gillard’s rise smashes records for Australia’s news sites
This morning’s dramatic departure of outgoing PM Kevin Rudd and replacement with Julia Gillard has smashed traffic records for Australia’s news websites, outstripping even the death of Michael Jackson and the Black Saturday bushfires.
Gillard’s rise as the first female Australian Prime Minister saw, for the first time, Fairfax Digital Media’s smh.com.au exceed more than one million page impressions per hour for two consecutive hours between 9am and 11am.
Both smh.com.au and theage.com.au recorded their highest traffic spikes on record between 8am and 11am today, and posted their highest ever page impressions and unique browsers.
Fairfax’s recent deal with to show Ten News video content also paid off with live streaming news and background packages.
NineMSN’s Andrew Hunter said: “It’s been our biggest day ever.”
A spokesman for News Digital Media told Mumbrella: “According to internal systems, this morning between 8am and 10am, news.com.au received more than one million page impressions per hour. At it’s peak, traffic to the site was triple that of a standard day.
“Traffic to The Punch surged last night. In the four hours between 8pm to 12am, traffic to the site was equal to three full day’s worth of normal traffic.
“There was also a surge to news.com.au’s mobile sites. Morning traffic was up 57 per cent.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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(Edited by Mumbrella for sanity)
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righto Comrade Patek!
Tim, any info on total bandwidth used? It seemed to me that the whole internet slowed right down this morning
Is anyone moderating these comments?
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(Edited by Mumbrella for sanity)
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EDITOR ! . . . . . Service Your Sanity ! . . . . . Face The Truth Upon This Vast GVT – Criminal Insanity ! . . . . . and . . . . . GVT – Criminal Injustice !
Lift Your Umbrella And Dare To Bring This PRIME MINISTERS CRIME To The People And Nation And The Universal Community ! By Eliminating My Previous Truthful Impact Statements You Have Violated The Truth And Public Trust And Your Own Sanity And Intelligence And Public Trust Position ! We Had A Dismissal Of A Prime Minister In 1975 And Now In 2010 We Have A Further Dismissal And The Entire Situation Is Interrelated And A SATANIC NATIONAL SCANDAL !
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We need the NBN now! I noticed the internet being rather slow these last couple of days hmm women in power ay!
ITs pretty awesome to be in this time of history making stuff with leaders all round the world! Check the shirt below!
JULIA GILLARD SHIRT
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