Comments on: GIO ad campaign focuses on ‘details’

By: aao

aao — Fri, 27 Nov 2009 13:23:25 +0000

Project GIO – Meticulous/Safety Net

Agency Leo Burnett, Sydney

Production company againstallodds/XYZ Melbourne

3D and post services Milford

Executive producer (XYZ) Hamish McDonald

Executive producer (againstallodds) Josh Thorne

Director againstallodds

Creative directors Derek Picken/Niklas Rissler

Producer Josh Thorne

Production coordinator Rima Kassar

Post Producer Johan Gustavsson
VFX Supervisor John Roxenhed
Animation Supervisor Jonas Moberg
Project Manager Martin Widö

Look Development Daniel Holmgren

3d Artists
Lead Robert Krupa
Dan Faxe
Jonas Laurell
Hannes Drossel
Stefan Lagerstam
Sebastian Ekman
Gustav Tell
Daniel Bystedt
Veronica Skogberg
Kristian Mårtensson
Animators
Lead Tommie Löfkvist
Jonas Forsman
Laurent Clermont
Calle Halldin
Kristian Rydberg
Tim Van Hussen

2d Artists Fredrik Pihl
Sophie Ljunggren
John Wallin

By: Anonymous

Anonymous — Wed, 25 Nov 2009 05:59:53 +0000

Just have to say I F%$%@%ing this pathetic ad, I either have to block my ears or change stations, the massive noses on the “guy’s” but those F%#$ “crows” such a bloody annoying noise.

HATE HATE HATE it

By: Anonymous

Anonymous — Mon, 16 Nov 2009 10:56:59 +0000

GIO cant hide their image with animated characters

By: Anonymous

Anonymous — Wed, 04 Nov 2009 12:15:24 +0000

I think the animation is amazing, more then solid effort. Hats off.

By: Spunky1972

Spunky1972 — Wed, 04 Nov 2009 06:22:27 +0000

@Anonymous

What if

By: Anonymous

Anonymous — Wed, 04 Nov 2009 06:16:58 +0000

What are those crows saying????

By: Spunky1972

Spunky1972 — Wed, 04 Nov 2009 05:10:17 +0000

I was just commenting the other day on how creepy this ad is…is that just me?

By: Paul

Paul — Wed, 04 Nov 2009 05:10:14 +0000

Hmm as art it seems ok, but as a selling tool I think it is highyl forgettable, might appeal to the 4 to 12 yr old demographic

By: snowflake

snowflake — Wed, 04 Nov 2009 03:25:32 +0000

Is the TVC voiced by David Wenham? Sounds a lot like him…

By: adwrighty

adwrighty — Wed, 04 Nov 2009 01:11:08 +0000

I like it. Gives me peace of mind that I’m not going to miss out / get stung for a clause in the small print. I hope they deliver on that…

By: john

john — Wed, 04 Nov 2009 00:43:15 +0000

Adjusting the GIO logo on the mantlepiece is a bit twee! Was that part of a client request to feature the logo somewhere. The online campaign with over the page executions of the guy with his metal detector is just plain annoying!

By: Gezza

Gezza — Tue, 03 Nov 2009 23:17:40 +0000

So you see children, it is possible to make an ad for a large financial services company that is enaging, relevant and with a singular brand proposition.

By: Anonymous

Anonymous — Tue, 03 Nov 2009 22:56:45 +0000

Clinton, you are a tool!
It’s people like you who necessitates saturating ads with disclaimers. Get a life and google web addresses like everyone else in the world.
Great ad, top level animation and oh, make the logo 10% bigger for Clinton!

By: Art Vandelay

Art Vandelay — Tue, 03 Nov 2009 22:44:50 +0000

Does there always need to be one?

By: Clinton

Clinton — Tue, 03 Nov 2009 22:29:51 +0000

Cute-ish ad – but where’s the extension of the proposition onto the website?

http://www.gio.com.au