F.Y.I.

GlaxoSmithKline appoints Ensemble as digital agency

GSK logo

GlaxoSmithKline (GSK) has appointed IPG Mediabrands digital agency Ensemble to its agency roster.

Ensemble will handle digital communications, from strategy and creative through to production and shopper marketing.

According to The Source, GSK’s agency roster includes UrsaClemenger, Integer, LiveWorks and Two Social. GSK’s media agency is Maxus.

This appointment follows the agency broadening its offering into full-service creative and digital services last year. This year Ensemble has widened its client base to include Contiki, Acquire Learning and The Australian Grand Prix Corporation. Other Ensemble clients include Target, Meat & Livestock Australia, KFC and Lego.

Jack Fisher

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