Global advertising campaign promoting advertising launched in Sydney
The International Advertising Association (IIA) has today launched a global campaign in Sydney promoting the role of marketing communications in society.
‘The Case for Advertising’ campaign, installed at the International Airport and around the CBD, aims to show consumers and governments the value and importance of advertising, IAA Chairman and World President Faris Abouhamad said in a statement.
The campaign’s slogan, ‘Advertising. Your Right to Choose’ is a result of an industry facing increasing scrutiny by governments, he said.
“The message is strong, and the objective is clear – that consumers do have the right to choose – and the advertising theme reminds us all that freedom of choice is a good starting point in democracies.”
Launch ads for the campaign by Ooh! Media Australia will run across billboards and digital networks including shopping centres, airports, universities, cafes, bars and social sports centres.
The Australian launch coincides with IAA’s 75th Leadership Forum being held in Sydney tomorrow.
Mariam Chehab
