F.Y.I.

Gold Coast gets digital billboards as QMS expands with ‘landmark’ sign

QMS Media billboardQMS Media has added to its recent installation of digital street panels with the erection of a landmark double-sided billboard on the Gold Coast.

The announcement:

QMS continues to light up the Gold Coast, with the launch of a new double-sided landmark digital billboard, following the recent development of more than 30 digital Street Furniture panels earlier this year.

Located on Olsen Avenue Southport, one of the city’s major north-south arterials, this high impact double-sided digital site targets the significant volume of traffic that flows across the three lanes of this major highway.

Strategically situated adjacent to Griffith University and the newly developed Gold Coast University Hospital, the site offers uninterrupted long-range viewing from both directions. Furthermore, the site is positioned at one of the entrances to the upcoming 2018 Gold Coast Commonwealth Games Village.

With an existing landmark digital billboard located in the heart of Surfers Paradise on bustling Cavill Avenue and the exclusive Gold Coast Street Furniture concession, the addition of this prominent double-sided site further bolsters QMS’ digital presence on the Gold Coast, delivering more than 80% reach of all people in the region.

QMS CEO, Barclay Nettlefold said ‘we are extremely pleased to continually expand our quality digital portfolio and provide our clients with the ability to dominate not only Australia’s 6th largest city, but one of Australia’s fastest growing regions. Our three landmark digital billboards in conjunction with our exclusive digital Street Furniture offering provide a commanding presence of the Gold Coast, particularly in the lead up to the 2018 Commonwealth Games.’

Inaugural advertisers on this site include Domain, McDonalds, Samsung and Escape Travel.

Source: QMS Media press release.

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