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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Goodbye Vega, hello Classic Rock
Vega Radio is dead, with DMG relaunching it in the morning as Classic Rock in both Melbourne and Sydney.
It follows a long running ratings struggle for the station, which was aimed at baby boomers.
In the most recent set of ratings, Vega had just 3.4% of the Sydney radio audience and 3.7% in Melbourne.
The new station will include a syndicated daily show from Alice Cooper at 7pm.
The change follows what DMG described as “an extensive strategic review” .
Lachlan Murdoch became 50% owner of DMG late last year.
CEO Cathy O’Connor said, “In building these new stations we knew we needed a simple, focused music concept that would appeal to the 35-54 audience. Classic Rock 95.3FM and Classic Rock 91.5FM provides exactly that.”
March 11th, 2010 at 7:02 pm
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Comments
11 Mar 10
8:13 pm
I liked most of the music on vega 95.3 but I really loved the older stuff. I will wait to hear it tomorrow morning before I commit but it sounds interesting.
11 Mar 10
9:20 pm
At least you know what it stands for now…..goodbye to vaguer!
11 Mar 10
9:26 pm
expect a lot more of the same, they haven’t even changed the logo. and the track list won’t be too scary — the standard 40-50 songs repeated all day long, as a bonus it will all fit on a double CD album (or a triple if you include the adverts and cross-promotions).
the statisticians suggest localisation was Vega’s downfall, but it’s main competitor Gold was almost identical, with well over 90% nation-neutral content, but still a raging success — Gold vs Vega: main point of difference?!? certainly not the music, more than likely it boils down to the appeal/lack thereof their DJs / RockJocks / Hosts.
11 Mar 10
10:07 pm
Hmmm kris not sure where u got your info from. The logo has definitely changed. By defining the music as classic rock I am sure you will see a lot of music added to the playlist. How about you wait until launch at 6 and see for yourself.
11 Mar 10
11:17 pm
This Will Also Mean For Melbourne Listeners This Will Be A Tribute Station To 1422 3XY
11 Mar 10
11:18 pm
And Also For Sydney Listeners A Tribute To The Old 2SM During Those Calcium Days Of Rock Music.
12 Mar 10
1:21 am
Classic Crock. What a pity…….I used to listen to Vega. Didn’t know Sydney needed another WSFM…..what Sydney does need is a station with BALLS. But that ain’t about to happen commercially.
12 Mar 10
7:06 am
This new station will fail too. Pathetic name, a format already running on two other stations in each city and a tiny, repetitive playlist. The only personalities are on breakfast (Melbourne only). No-one has any incentive to listen.
12 Mar 10
8:16 am
Can’t go wrong with classic rock. Well, maybe an australian company can and defy the trend. When Im at home on Itunes, that’s all I tune into.
12 Mar 10
8:42 am
I think it sounds awesome! tune in 95.3fm………
better than WS and MMM……… they only play about 30% classic rock………
this is 100% classic Rock!!
12 Mar 10
8:57 am
I think the music this morning has been awesome. I agree with Mm d – it certainly isn’t like WS or Triple M at all.
12 Mar 10
8:59 am
so we still have three stations that appeal to blokes with guitar based music, three stations that appeal to females top 40 high rotation and three talk back stations with varying political agendas and one youth station which has an average age of 32…gee our radio stations are diverse in sydney
12 Mar 10
9:00 am
I am loving it! I’m 45 years old, I liked vega for the music (never really took to the old breakfast show with Tony Squires and others) but this is definitely an improvement. Well done, Classic Rock 95.3.
12 Mar 10
9:04 am
Love it, love it, love it. I am not missing all those Pink songs at all. I think the name is great too as it sums up exactly what it is.
12 Mar 10
9:12 am
Great PR work there vega – super tight. Jason, GMac and Amanda certainly seem like legit, independent commenters to me. And Mm d – well that cat certainly has no agenda.
12 Mar 10
9:17 am
There’s so many negative people on here
Get over yourselves it’s a radio station!
12 Mar 10
9:43 am
To the ref – Yes, thanks for pointing that out.
Amanda, Jason, GMac Mm d and nds, all appear to share the same IP….
Cheers,
Camille – Mumbrella
12 Mar 10
10:49 am
Thanks for that Camille. Good to know Big Brother is watching.
12 Mar 10
1:48 pm
Just checked it out. ‘I was made for loving you’ by Kiss, followed up by a live cut of ‘Shot through the heart’ by Bon Jovi. Not complaining. After all, it;’s just radio, not high art.
12 Mar 10
1:57 pm
Guys,
Dan Bradley here from DMG. I note the comments about the IP address above. I’m unsure if the comments are from people within our company, however if they are, they are posting anonymously without any instruction or authorisation from DMG.
We have no interest in a ‘stooge’ campaign to talk up the launch of the two new stations, I can assure you there has been no internal direction to post on this site to pump up our tyres.
Dan Bradley
12 Mar 10
2:04 pm
Ginger Ninja strikes again
12 Mar 10
4:56 pm
News Open To Boost Ratings:
Melbourne Version:
(3XY 1991 News Theme Plays In Background)
91.5 Classic Rock News
News Reader: Its 11 Degrees At 6:00am Good Morning I’m (NAME HERE)
A Fine Day Becoming Sunny And 24 Degrees The Expected Top
——————————————————————————————————–
Sydney Version:
(3XY 1991 News Theme Plays In Background)
95.3 Classic Rock News
News Reader: Its 19 Degrees At 6:00am Good Morning I’m (NAME HERE)
Mostly Cloudy Today And 24 Degrees The Expected Top
12 Mar 10
4:57 pm
When Vega launched I had high hopes their playlist would be quite diverse, not usual Top 40 songs from the 70′s and 80′s. Maybe a Triple J for boomers! Over the years I became disillusioned and went searching for more music variety from the Sydney radio dial.
There is so much great music they could have played that would have kept me and many others listening. Not all of it mainstream, but dipping into the side-streams with a few songs each hour would have created a station with variety, surprises and lots of great memories for us boomers to listen to.
Such a shame pure conservative commercialism killed the radio station.
12 Mar 10
5:02 pm
Vega cannot compete with Triple M!!! i THINK THEY NEED TO COME UP WITH AN ACTUAL STRATEGY thats origional!
12 Mar 10
5:21 pm
Why are you yelling at us Lana? You need to calm down. And when you have, let us know what you think Triple M’s strategy is.
I like the new logo, and if the music policy is legit, I’m gonna be all over it.
12 Mar 10
5:43 pm
Welcome to beige radio. The issue I have with commercial radio stations (as well as JJJ and FBI at times) is the repetitious playlist hourly and daily you can almost set your watch by it. regardless of station. I heard the same song four times today, and I wasn’t in the office all day. To all radio management, do yourselves and listeners a favour, go to JB HI-FI and buy a new mix CD.
12 Mar 10
8:37 pm
Ho, Hum…Tiny playlists, predictable formats, nothing has changed since Rod Muir’s days at 2SM 40 years ago.
Radio, like the advertising industry, is controlled by tired, boring, drug adled male baby boomers who have lost touch with their audience.
It’s easy to see why people are turning to quality community radio in droves.
Warren Atkinson
Northern Brisbane’s Better Mix 99.7FM.
13 Mar 10
2:50 pm
I will be turning off the radio for good. another same as most others station, we now have a choice between doof doof c*ap stations or bore you to sleep stations
14 Mar 10
10:41 pm
Yawn. No balls.
19 Mar 10
9:44 am
The new format is terrific but could you please change the daily format. We are hearing the same tracks at the same time every day. It is becoming very boring.
3 Apr 10
3:52 pm
Te same old boring repititions,how often can somebody listen to the Police Jimmy barnes or Led zepplin before they are bored to death by the repititious playlist.
Why be like every other station do something different like a whole day( oe even week )without playing the same artist twice.
8 Apr 10
1:22 pm
Just as long as we don’t have Eagle Rock and Red, Red Wine on high rotation and hopefully they realise each album has more than one track, I’ll try it.
Hope “classic rock” is that, would be such a novel and popular approach;-)
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