Comments on: Google changes mean brands need to increase focus on content

By: Mark S

Mark S — Mon, 17 May 2010 23:54:24 +0000

Isn’t it weird how quietly Google introduces product upgrades. Every other product I can think of makes a big deal about the smallest thing (“NOW!!! In new FAMILY size!!!!!).

Google pretty much just slides ‘em in.

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Mon, 17 May 2010 08:23:11 +0000

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By: y0z2a

y0z2a — Wed, 12 May 2010 01:27:54 +0000

Thanks for the feedback. Glad that it has been useful.

@Mandi – most people miss that if a brand is present in both AdWords & Organic Click-Though rate increases by 7% according to Google. (a “combined click-through rates are 5.1% higher when paid and organic listings are present simultaneously than when only the organic listings are present.” according to Nov. 09 Study by New York University’s Leonard N. Stern School of Business)

@Toby – I think that publishing first on your own website (even though Google says that they can work out who the originating author is) and then building Canonical Authority/Links back to your site is advisable:

http://googlewebmastercentral......omain.html

/y0z

By: Toby Bloomberg

Toby Bloomberg — Mon, 10 May 2010 12:56:02 +0000

Thanks for helping “non search” people . Your #1 is especially interesting … wondering if that will mean less people will want to guest post on blogs/other sites. Also what will it do to cross posting the same post?

By: Mandi

Mandi — Mon, 10 May 2010 04:25:38 +0000

Great tips Andrew, I think companies assume their SEO begins and ends with Adwords and don’t even consider their content or site infrastructure

By: Walter Adamson

Walter Adamson — Mon, 10 May 2010 02:05:45 +0000

Good update and good checklist. Places is quite a powerful upgrade. And another thing is that I think outsourcing these updates wouldn’t be too expensive and would produce a good ROI. (No, we don’t do this work, not a plug just a thought.)
Walter @g2m
http://xeesm.com/walter