Google Maps – your brand here
Google has developed yet another new revenue stream from its mapping product – companies are now able to pay to have their brand logo appear on their location on Google Maps.
Australia is the first market in the world to feature the product, which will see companies paying on a CPM basis, related to the number of times their icon is served on a map to show thigns such as ATMs or store locations.
Product manager Matthew Leske told Mumbrella that the product was briefly trialled last August and September. Brands signed up for the wider pilot include Bankwest, JB HiFi and LJ Hooker.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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It’s the year 2010. Why has it taken this long for Google to implement what should have been a reasonably straight-froward product?
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Really hate these advertiser icons on Google Maps Mobile – it clutters the map and really needs an opt out mechanism. This is the kind of thing that will drive people away from Google Maps to competing offerings, like Bing Maps or OpenStreetMap.
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More to the point… why is there only one company in the world who has this release?
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It’s goodbye Yellow Pages…
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haven’t seen these yet, but I like it as an idea. above poster is right though … see you later yellow pages!
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Yellow pages is dead already. Just type the name of a business category into the search field on google maps and away you go. Eg Plumbers, butcher, hotel etc. Fantastic when you’re on an iPhone and want to see a business in your locality.
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Google maps and Sensis (Yellow Pages) are already in bed together –
http://www.about.sensis.com.au.....low-pages/
“Google Maps and Google Maps Mobile: through our association with Google, an advertiser’s Yellow Pages® content business location details can is be available to be searched for on Google Maps and Google Maps for Mobile.”
Sensis own the data, google provide the platform to deliver it to the customer via Google Maps.
This will not be the end of yellow pages.
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I use Google Maps to find my way from point A to point B. In other words, I know where I want to go. Advertiser icons will not help me navigate since I already know what I want. And I don’t like roadside billboards, so why would I want to see advertiser icons?
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Yeah Kirsten. Google has such a shit record of innovation and implementation over the past decade one wonders how they missed such a ‘straight-forward’ thing.
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