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Australian Grand Prix wants digital partner with goal to become a digital leader in global sports

grand prixThe Australian Grand Prix is looking for new digital agency partners to drive the brand’s online presence as it aims to become a digital leader in the sport and entertainment industry.

Having been working with agency OMQ on an interim basis, the organisers of the Australian Grand Prix and local leg of the Moto GP world tour is looking for an agency to build its standing online.

Its digital content specialist Nik Shetty told Mumbrella: “We’re wanting to take the next step in increasing our digital assets and looking to partner with the right digital partner.

“It’s becoming more and more evident that people are spending more and more time online and given that a key focus for our digital assets is to sell tickets, we wanted to be optimised for all forms of digital platforms whether it be your desktop, mobile or tablet.”

Shetty said it is not a tender process but there will be a pitch process, with the corporation aiming to appoint an agency by the first week of July with work on the account to start immediately.

On what the the Grand Prix desire in an agency, Shetty said: “First and foremost we’re looking for an agency that has key competencies in Drupal 7, which is a software platform and everything from leading and directing the digital strategy which includes our website, email marketing, SEO and SEM and social media as well.

“A digital agency that is a thought leader and a leader in the digital space and really looking to take that next step not for just the Australian Grand Prix but also for the Australian MotoGP as well.”

Agencies interested in participating in the pitch are invited to email Shetty at nik.shetty@grandprix.com.au.

Miranda Ward

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