Greenpeace posts warning of Reef devastation in new global advertising campaign
Greenpeace has launched a new global advertising push with a stark warning over the future survival of the Great Barrier Reef.
The organisation’s ad shows a thriving and colourful reef next to a dead coral wasteland, with the words ‘Don’t let them turn this….into this’.
The ads will appear in buses and trams in Sydney, Melbourne and Brisbane from next week and will run until the end of June.
The creative was produced in-house using stills from nature cinematographer and photographer Daniel Stoupin.
A Greenpeace spokesman said the campaign aims to demonstrate what will happen to one of the world’s most unique natural environments if a mine being proposed for construction on the north Queensland coast gets the go ahead.
Greenpeace argues it will further devastate the Reef.
A different version of the advertising will be launched internationally.
I wonder if these people have ever been to the reef? I was there on holiday in June,July last year and did the normal tourist trips with friends,who live in Cairns.The reef looked as good as it has always been and we did plenty of snorkeling in various spots on the way out to Green Island,so I think I can,without a doubt ,say that they don’t have any idea what they are talking about.
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Clive, are you remotely aware of the importance of coral reefs? I will answer that question immediately. No you are evidently not. Enjoy your package holidays Clive and living in a bubble. Ignorance is after all bliss.
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