News

Greenpeace puts Nemo in a blender to highlight risk to Great Barrier reef

Greenpeace Australia is challenging Australians to consider the outcome for the Great Barrier Reef if Queensland’s Carmichael mega mine and dredging for the related port expansion is allowed to proceed.

The ad is voice by actor Richard Roxburgh who outlines how the proposal for the coal mine threatens the reef juxtaposed against an image of a clownfish, which as the camera pans out is revealed to be in a blender.

Roxburgh asks “How much will we destroy in the pursuit of profit and power?” before the screen goes black with text which reads “You have the power to save the Great Barrier Reef” alongside the audio of a blender.

Greenpeace program director Ben Pearson said: “Right now, Environment Minister Greg Hunt’s finger is on the button. If he presses go, the consequences for Australia’s most precious natural place will be dramatic.

“The turbulence ‘Nemo’ faces inside the blender is sadly nothing compared to the destruction facing the Reef if Minister Hunt flicks the approval switch for the Carmichael mine.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.