Comments on: Gruen Transfer passes its fat challenge http://mumbrella.com.au/gruen-transfer-passes-its-fat-challenge-5492 Everything under Australia’s media and marketing umbrella Sat, 11 Feb 2012 18:37:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dale http://mumbrella.com.au/gruen-transfer-passes-its-fat-challenge-5492#comment-5290 Dale Fri, 15 May 2009 04:11:31 +0000 http://mumbrella.com.au/?p=5492#comment-5290 What a brilliant ad! Except it did not fit the context. If this ad was aired on commercial TV ending with the tag line, 'All discrimination is ugly' than this would be an award winning ad. I really hope that Adam redoes the ad and airs it. It has that amazing shock value which would really highlight how shocking and hurtful those comments are. Dale CreateMy.com.au What a brilliant ad! Except it did not fit the context. If this ad was aired on commercial TV ending with the tag line, ‘All discrimination is ugly’ than this would be an award winning ad.

I really hope that Adam redoes the ad and airs it. It has that amazing shock value which would really highlight how shocking and hurtful those comments are.

Dale
CreateMy.com.au

]]> By: Craig Wilson http://mumbrella.com.au/gruen-transfer-passes-its-fat-challenge-5492#comment-5172 Craig Wilson Thu, 14 May 2009 03:28:37 +0000 http://mumbrella.com.au/?p=5492#comment-5172 Yes, well said Tim. Anderson and Zapruder really handled this well. I strongly believe they also pointed to what could be an opportunity for TV to take shows to other platforms for a deeper look at issues etc. Why limit a program to the 30 or 60 minutes (minus ads) allocated to it when it can continue online? Yes, well said Tim. Anderson and Zapruder really handled this well. I strongly believe they also pointed to what could be an opportunity for TV to take shows to other platforms for a deeper look at issues etc. Why limit a program to the 30 or 60 minutes (minus ads) allocated to it when it can continue online?

]]> By: Jennifer Frahm http://mumbrella.com.au/gruen-transfer-passes-its-fat-challenge-5492#comment-5165 Jennifer Frahm Thu, 14 May 2009 02:55:25 +0000 http://mumbrella.com.au/?p=5492#comment-5165 Really good synopsis of this, thanks. I think this has been an extraordinarily mature and thoughtful handling of the topic and situation. Kudos to Zapruder, ABC & Anderson. Really good synopsis of this, thanks. I think this has been an extraordinarily mature and thoughtful handling of the topic and situation. Kudos to Zapruder, ABC & Anderson.

]]> By: dk http://mumbrella.com.au/gruen-transfer-passes-its-fat-challenge-5492#comment-5163 dk Thu, 14 May 2009 02:40:00 +0000 http://mumbrella.com.au/?p=5492#comment-5163 "It’s a shame the discussion won’t be shown on TV - it was an intelligent insight into how a creative cracks their brief, and changes their own thinking in the process. If Gruen was made for the industry, rather than the public, this is the sort of programme we’d see." I agree wholeheartedly with this. A little bit more intelligent discussion and insight, rather than just taking the piss and perpetuating advertising stereotypes would be terrific. But possibly too cerebral for punters who are just after a bit of a laugh, mostly at the expense of the ad industry. “It’s a shame the discussion won’t be shown on TV – it was an intelligent insight into how a creative cracks their brief, and changes their own thinking in the process. If Gruen was made for the industry, rather than the public, this is the sort of programme we’d see.”

I agree wholeheartedly with this. A little bit more intelligent discussion and insight, rather than just taking the piss and perpetuating advertising stereotypes would be terrific. But possibly too cerebral for punters who are just after a bit of a laugh, mostly at the expense of the ad industry.

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