Can anyone offer the good folk of Gruen some PR advice?
That said, if the basic rule is to clearly own up to a mistake, clearly apologise and move on, then it looks to Dr Mumbo like they’ve got it right…
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Pay can be tax free when serving in a war zone. That’s why so many ADF members were/are dead keen to get to Afghanistan and environs.
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Issues management (and PR) best practice is to base your strategy on truth. They admitted their mistake, corrected the fact and apologised to people they may have unintentionally offended. Done.
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More like a good lesson in PR: when you make an honest mistake, own up quickly and apologise. It’s a shame more media outlets and politicians don’t follow this example.
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“Dead keen”? Seriously?
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My brother is currently serving in Afghanistan. I can assure you he would rather be at home with his family than in an active war zone with some tax benefits.
(Before you accuse him of being a wimp, his first three tours were in Iraq and he was awarded a CSC at last years Australia Day honours.)
The Gruen response is appropriate and in context. Well done.
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They also ran the credits from the show last week (wrong guests), but I’m probably the only sad sap who noticed. I demand an apology.
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