Guardian confirms masterclass line up for Australia
The Guardian has released the line up for its masterclass series which started this month in Australia.
As revealed by Mumbrella last month, the UK newspaper’s Australian operation is launching “masterclasses”, a range of short courses offered by the media company across creative writing, journalism, photography and cultural appreciation.
The courses are taught by Guardian journalists and well known figures form the media and creative industries.
Guardian Australia Managing Director, Ian McClelland, said the masterclasses demonstrated the company’s commitment to its operations in Australia
“Through Masterclasses, we aim to communicate Guardian Australia’s open journalism ethos, and by increasing reader intimacy we bring them closer to our organisation,” he said.
“We have a talented editorial team and global network of experts that bring a plethora of unique skills and expertise in their respective fields. Masterclasses will allow them to share their valuable knowledge and interact with Guardian readers directly.”
There are currently four Guardian Masterclasses on offer: Understanding the media for science professionals, Open journalism and the digital future of news, Science blogging and An introduction to science journalism.
While the Guardian Australia’s internal numbers have shown a significant rise in local audience since it launched a year ago, the industry approved metric run by Nielsen has shown more mixed results.
Australian traffic across the Guardian’s websites has hovered around the 1m to 1.3m mark,leading the publisher to complain about the inconsistencies in the Nielsen numbers and their internal traffic measurement, until March of this year when the audience measurement company announced a major change in methodology which expanded the online universe by some two million users.
In the wake of these changes the audience rose to a record 1.765m with the Guardian Australia now consistently appearing in the top 10 on the news rankings.