Opinion

Guess what we’ve been up to

Thanks very much for asking. Yes, as it happens, I have been busy.

Mainly I’ve been falling back in love with print journalism.

You see, a while back, we bought a magazine called Encore. And for the last few months we’ve been moving it closer to Mumbrella world.  

encore_coverAnd now we’re ready to show you what we’ve been up to. We’re quite proud of it, as it happens.

So proud, I’m willing to ask you to spend money on it. But blimey, I’m going to give you one helluvan ROI. More on that in a tick.

So what’s the new Encore all about?

It’s all about content. And it’s for those involved in making any form of media, advertising, or entertainment content. Or needing to understand how their brands will work alongside it. In one way or another, we’re all in the storytelling business.

It’s also about 68 pages long, which is more than twice as big as it used to be.

So how can you tell whether you should subscribe?

Let me summarise the first edition for you: Breakfast telly. Nobby. Radio misery. Tropfest. Community TV. Thwarted ambition. Top Gear. Broadcast Wars. Adam Boland. Jabba. Adelaide. Romper Stomper. Car ads. Guy Dobson. Live tweets. Paul Henry. Film funding. Michael Pell. Downtrodden wimps. Online video. iPad journalism. Paul Merrill. Matching luggage. Bob Ellis. Drivetime. Tom Malone. Sean Cummins. Faking it. Leo Burnett. Boys clubs. 3D cameras. Celebrity Apprentice. Men’s mags. Garage Band. Pussy-whipped dorks.

Got the picture yet? If not, you can get a sneak preview via Realview (click on the image below):

encore_cover

Looks good, doesn’t it? But of course it’s not quite the same as having the mag in your hands. Which by the way is on such beautiful paper stock that if you rolled it up, it would make an excellent tool for fending off burglars.

And if you want to see the next one, you’ll have to subscribe. And here’s why it’s worth doing that now.

First, if you subscribe before November 30, you get it for $99 instead of $109.

MCAR coverBut there’s more. Remember the Mumbrella Creative Agency Review?

If you subscribe before November 30, we’ll throw in a copy of that too.

And that’s worth an additional 75 bucks.

pom_wonderful_page_oneOr if you’re not interested in finding out about Australia’s top 30 ad agencies, there’s another choice – we’ll send you two free DVDs: Morgan Spurlock’s Pom Wonderful presents The Greatest Movie Ever Sold. Which is excellent, by the way. And we’ll also include Page One: Inside The New York Times. Together they’re worth around $65.

And apparently, this sort of thing is usually tax deductible too. Sold yet? There’s one more reason to subscribe now. If you get in before November 30 – you’ll subscribe in time to get the December edition. And guess what comes free with that?

Only a copy of the first ever edition of The Mumbrella Annual. Which is where you can be first to read about our ad agency of the year, media agency of the year and PR agency of the year. And which we’ll be selling for $20. Yours for nothing if you subscribe to Encore though.

There’s one more thing you need to know to get all these extras: The promo code for when you click on the link. It’s M1111ENC. Now click on the link.

Did I mention that we’ve been busy?

Tim Burrowes

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