Gullability
Remember Panasonic’s 28 Day Persecution of Rommy Gulla?
Happily there’s now a case study, just in time for awards season.
Unfrotunately there wasn’t time in the piece to mention that Gulla was an actor. But Dr Mumbo is sure that judges wouldn’t be interested in that sort of detail anyway…
Fun fact, if you sound out gullible slowly it rhymes with ‘oranges’
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But did the campaign sell any product? Shouldn’t this be included in the case study?
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@Mandi… I completely fell for that just now! Hilarious!
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Spellcheck?
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Surprised they invested into making it into a video it means they think its worthy of putting into awards. Surely its a case of keep your head down about that one? Or perhaps the awards community will love it?
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i’d be punting that this will be trotted out to every award show EXCEPT the Effies. cue the industry circle jerk
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