Half a million viewers tune in to say goodbye to Sunrise’s Mel Doyle
Melissa Doyle’s final day on Sunrise saw the show grab a relatively rare win in every metro market, and one of the program’s biggest ratings numbers of the year.
Across the five city metro, Seven’s Sunrise beat Nine’s Today by 473,000 to 347,000, one of its biggest winning margins of the year.
In Sydney, Sunrise won Friday by 143,000 to 105,000, while the equally important market of Melbourne saw a closer 127,000 to 111,000 victory.
The margin in Brisbane was also close according to the OzTAM numbers – 94,000 to 90,000.
The most convincing victories came in Adelaide (55,000 to 19,000) and in Seven’s Perth stronghold, where it was 54,000 to 22,000.
Doyle is to move to a new role reading a 4pm bulletin with Matt White on Seven and a 7pm bulletin on 7Two.
She will be replaced in the role by Samantha Armytage, who previously hosted Weekend Sunrise. Update: Her final show on Sunday rated 370,000 to Weekend Today’s 299,000.
The strong Sunrise performance also boosted Seven’s The Morning Show which beat Nine’s Mornings by 219,000 to 128,000.
Meanwhile, Friday night’s ratings saw Nine News (1.128m) and Seven News (1.019m) as the only shows above 1m metro viewers.
Nine’s Big Brother faded to 680,000.
The first session of the fourth Ashes test rated 399,000 for Gem, helping the channel to another strong performance. In Sydney and Adelaide, Gem (8.3 per cent and 9.5 per cent ) beat Ten (7.8 per cent and 7.9 per cent).
Over the night, Nine won with a 19.7 per cent share, driven by Friday night NRL in Sydney and Brisbane. Seven was on 19.1 per cent, while ABC1 was on 12.5 per cent, Ten was on 8.9 per cent and Gem on 7.8 per cent.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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“Doyle is to move to a new role reading a 4pm bulletin with Matt White on Seven and a 7pm bulletin on 7Two.”
Afternoon newsreading and a digital channel spot. What about the network’s exciting plans for her? that’s a slap in the face that no self-respecting TV host would feel good about.
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Agreed Fabfour. It’s just a cover to mask the reality she was boned from the Sunrise programme.
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Clearly the tv audience love the sunrise family. Melissa Doyle is a lovely person and genuinely nice. Not done for the camera. Weekend today is woeful. Saw a bit of it on Sunday .
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@Viewer…IMO they boned the wrong host. Doyle gave the Koch a touch of class. He’s not so lucky now. Seven have handed Nine the breakfast ratings on a plate. Won’t be long.
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