Hangout with Kim Douglas on digital industry complexity, ad agency ‘trawlers’ and scam
Mumbrella held a hangout today to dissect the issues and themes that have emerged at the Cannes Lions this week.
Kim Douglas, the managing director of Sapient Nitro’s Hong Kong and Singapore operations, talked to Mumbrella’s Asia editor Robin Hicks about:
- Unilever CMO Keith Weed suggesting that – unlike traditional media such as television and newspapers – the digital industry was too complicated for brands to develop campaigns at scale. Is this holding digital marketing back?
- Ad director legend Joe Pytka said that the major advertising networks are like fishing trawlers, hovering up every client they can. This, he said, was stifling creativity, as agencies do not stand up to their clients like they used to.
- Isobar global CEO Jean Lin said that the industry’s obsession with owning ideas is ‘killing innovation’.
- DDB APAC boss John Zeigler wrote in a LinkedIn post that clients still don’t understand the value of awards.
