Comments on: Happy Soldiers sticks Virgin Money ad on the card

By: Blue

Blue — Mon, 16 Aug 2010 05:55:20 +0000

Just noticed, they send the camels back, but there they are in the final shoot. Well, if you’ve brought them that far…

By: Warlach

Warlach — Tue, 03 Aug 2010 03:20:27 +0000

Am I the only one that gets annoyed that that’s like saying “Hey, I had $1000 to spend on your birthday present so I spent it all on myself and earned a $10 voucher that you can have! Happy birthday!”

By: Camel

Camel — Fri, 30 Jul 2010 01:07:16 +0000

There is a part in the ad that mentions”the camels don’t take credit cards” and then the guy is told to “send them back” but then at the end, the camel is in the frame. Did they withdraw cash on the credit card to pay for it?

By: The Vipper of Vop

The Vipper of Vop — Wed, 28 Jul 2010 22:47:03 +0000

@ 9. Wes pays for the helicopter with his AMEX. Agree it’s not entirely the same idea. The ‘idea’ in the Virgin ad is better than the actual ad which is a bit flat and boring.

By: Anonymous

Anonymous — Wed, 28 Jul 2010 22:11:39 +0000

Completely different idea Vipper. The Amex ad is pure celebrity endorsement, he doesn’t really pay for anything. In the Virgin ad they paid for every element of the campaign for real. One is celebrity endorsement, the other is an idea. Move with the times my man.

By: The Vipper of Vop

The Vipper of Vop — Wed, 28 Jul 2010 12:41:44 +0000

The famous AMEX credit card ad where Wes Anderson pays for part of the shoot with a card is much better.

http://www.youtube.com/watch?v=spCknVcaSHg

By: Adam

Adam — Wed, 28 Jul 2010 09:57:20 +0000

Nice ad. Seems like Ben Lawrence is the go to guy when it comes to TV spots that call for a ‘we used this product to make this ad’ style shoots. He was also behind the camera for the Australia Red Cross Blood Service campaign ‘We Gave Blood’ that won BMF a swagger of awards a few years back. http://www.youtube.com/watch?v=a3O2L5WO0sU . Nice work Ben.

By: Philip

Philip — Wed, 28 Jul 2010 06:04:55 +0000

None of the above – I’m the first to give credit to ads that do things differently to the category and this tries very hard to do that.

However, it only really proves that you can buy things on the card and you get frequent flyer points. That’s not really anything new.

I think the Brand could have provided the opportunity to do something far more engaging.

Another ad about an ad in the fin services category – it’s very Comm Bank. But good try I guess.

By: Karl

Karl — Wed, 28 Jul 2010 06:00:32 +0000

Great ad… terrible product that will probably be removed from the Australian market in 3 years like their other attempts.

By: Anonymous

Anonymous — Wed, 28 Jul 2010 05:51:44 +0000

IP check on the first three comments please

By: Anon

Anon — Wed, 28 Jul 2010 04:25:49 +0000

Nice concept. Fresh Idea. Happy work yet again from the Soldiers.

By: ANON333

ANON333 — Wed, 28 Jul 2010 03:52:42 +0000

Well done to John and all the crew @ HS. Looks great.

By: Anonymous

Anonymous — Wed, 28 Jul 2010 03:09:31 +0000

Nice work soldiers!!!