Dr Mumbo

Harold’s imaginary friends

Dr Mumbo is occasionally perplexed by the writing style of media behemoth Harold Mitchell and his cast of friends, including ‘Charlie’ and ‘Louise’, who he channels to dispense folksy wisdom.

Yet a funny thing happened this week. Harold today uses his weekly Fairfax column to recount: “Charlie went to one of those one-day conferences where your spirits are uplifted if it is a success and increased sales follow soon after. Charlie says it was a great day, a bit like a Martin Luther King revival meeting. It featured some inspiring speakers, including the amazing Jessica Watson.”

Which is odd, because Harold himself shared the bill with Watson at his client George Weston Foods’ marketing conference at Daltone House in Sydney on Wednesday, so it’s unclear why Charlie would have needed to tell him about it.

Dr Mumbo sincerely hopes that Harold hasn’t got imaginary friends.

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