Comments on: Has Ten been ‘leaking’ its shows to YouTube in a PR stunt? I think so

By: The BMX ad was clever, but it was also like accidentally sleeping with a hooker - mUmBRELLA

Sun, 09 Aug 2009 06:01:45 +0000

[...] for the man in the jacket, to the ’seeded’ ads for the Dorito’s promotion, to Ten’s “leaked” 7pm Project promos, to speculation over the Richard Branson airline food letter to fake NSW Police Twitter accounts, [...]

By: JenR

JenR — Tue, 28 Jul 2009 00:38:26 +0000

As a PR I don’t understand why Channel Ten needs to “fake” a leak just to get coverage. If the program is any good (yes this is potentially where my argument comes unstuck) then it should gain a momentum of its own.

Fake promotion is not clever, everyone see’s through it and the negative comments – like this one – don’t enhance reputation.

By: Birddoggy

Birddoggy — Mon, 27 Jul 2009 23:54:53 +0000

I have nothing against PR stunts – if they work. Ten obviously has little idea of how to harness the grass-roots potential of this kind of marketing. Simply labeling something ‘leaked’ does not a viral make.

By: C K Cash

C K Cash — Mon, 27 Jul 2009 04:03:22 +0000

Nothing suprises me with Ten…they have been in enough strife with various things over the last few years so why would not do a PR stunt…

By: Zac Martin

Zac Martin — Sun, 26 Jul 2009 04:54:43 +0000

And they expected that to go viral…

Also the quality of the video is too high.

By: Mal Damkar

Mal Damkar — Sun, 26 Jul 2009 04:51:31 +0000

Yeah, I’d say so, there were some fake masterchef tweets as well lines like ” I’m enjoying watching masterchef with my whole family” seemed a bit weird at the time, considering most where coming up with fun terms to describe contestants. Or talking about what was actually happening.

So it would come as no surprise that TEN woould do that.