Updated: Twitter to open Australian office next year

Twitter is panning to launch a local office in the second half of 2013.

The news comes as the social media site started working to raise its local profile. Twitter plans to open in Australia in the second half of 2013.

Twitter Australia

twitter hello australiaThis week the company began tweeteing from the verified profile Twitter Australia.

Few clues have been given so far whether the profile is being updated locally or from overseas. However, it would appear that whoever is behind it is either a non-Aussie, or looking to give that impression.

They have so far revealed their ignorance of the peril of drop bears and lack of understanding of the rules of AFL.

Since it began tweeting a day ago, Twitter Australia has been taking part in a guessing game with tweeters about who is behind it and where it might be based. When one person asked where the tweeter was based, the reply was “On your phone, silly!”

In part, the presence may have a serious intention. Twitter was criticised by media minister Stephen Conroy for its lack of local presence during last month’s media furore of social media trolls. Conroy accused Twitter of treating the law “with contempt”.

Twitter is the last of the major social media players to have a presence in Australia. Google is a major player while Facebook also has a significant, albeit lowkey, presence.

Do you know any more? Email tim@focalattractions.com.au


  1. Simon
    11 Oct 12
    1:13 pm

  2. “lack of understanding of the rules of AFL.”

    That’s hardly grounds for not being in Australia. I’ve been here for 10 years and don’t have a clue what goes on in a game. In fact, I’ve got Melbourne-based AFL fans as friends and they struggle to explain the rules around tackling someone.

    Aside from that, a REAL Australian presence would be nice.

    Simon Dell

  3. Travis
    11 Oct 12
    2:05 pm

  4. Having been lucky enough to visit twitter HQ yesterday they’re saying AU launch is H2 2013.

  5. Bristle
    11 Oct 12
    2:39 pm

  6. Sort that out ASAP Simon, you owe it to your country

  7. John
    11 Oct 12
    2:46 pm

  8. Is this the first office outside of HQ? If not, may be interesting to see if this office will be doing what those other one(s) are doing… abreast with local laws, etc.

  9. Ben S
    11 Oct 12
    3:22 pm

  10. They have offices in a few places – London, Tokyo, Dublin, Brazil, Seoul I think. Sydney makes sense given userbase and ad yields in AU.

    Long overdue in Australia. Will be warmly welcomed I’d imagine.

  11. John Grono
    11 Oct 12
    3:24 pm

  12. Having seen many a game of AFL, Simon you would make a great umpire.

  13. Sean Callanan
    11 Oct 12
    5:25 pm

  14. No plans for Australia Twoffice at this stage but they are planning to make a big splash in Australia to finish off this year.

    It will be hard to match the San Francisco office at any event.

    We are currently talking to them about plans in November & December.

    Stay tuned…

    Sean Callanan

  15. Jack B. Nimble
    11 Oct 12
    5:51 pm

  16. 1. How on earth can they have offices all around the world, they’re not even turning a penny profit?

    2. Why on earth do they need offices all around the world, anyway? What good is a local office, a local presence, going to do Twitter? It’s not like they advertise or actually do anything but cut code for the back-end of the service.

    3. Am I the only one who finds their takeover of the Aussie flag disrespectful? I’m by no means one of the “We fought and died under this flag!” brigade, but putting your logo over the flag is a bit rich. The Twitter bird with a little Southern Cross marking – well, maybe that would have looked a bit bogan! – but maybe painted in the colours of the Aussie flag, or wearing the flag like a cape. But superimposing the logo on top of the flag is a bit much.

  17. Ann
    13 Oct 12
    4:48 pm

  18. They are definately from the US of A then!!!

    Good detective work