F.Y.I.

Havaianas Australia appoints Pulse Communications

The Havainas brand has appointed Pulse Communications as its consumer agency of record following a competitive pitch.

The announcement:

The Havaianas brand, represented by Aqueo Import and Distribution Pty Ltd in Australia, has chosen Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

Havaianas Marketing Manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.

“The Pulse Communications team demonstrated its love and passion for the business, and presented a highly-creative program that will help our brand team engage with all Australians,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”

“The programme will include developing new and innovative creative ideas, and building relationships with a range of bloggers, influencers and media,” he explained.

Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.

Work begins on the account immediately.

Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group

Source: Pulse Communications media release

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