Havas taps Google Cardboard to bring virtual reality to Steve Waugh’s Captain’s Ride
Cyclists in Fitness First gyms have been able to join former Australian cricket captain Steve Waugh on his Captain’s Ride for children with rare diseases thanks to a virtual reality experience created by Havas agencies.
Waugh and a team of supporters are in the middle of a 920km charity ride from Sydney to Byron Bay to support The Steve Waugh Foundation.
As part of an awareness drive Havas filmed the first leg of the journey with 360 degree cameras including the new 360 Fly rig which can be streamed to Google Cardboard VR devices given to Fitness First members riding on stationary bikes in its gyms.
https://www.youtube.com/watch?v=5VpXNlZG_Mw
Users taking part in spin classes at Fitness First’s Bondi gym are able to take part in the virtual ride, promoting the charity and giving the ride an experiential element hundreds of kilometres away from where it is happening.
James Wright, COO of Havas Wordwide and MD of Red Agency said they looked for a way to connect the public with the ride.
“When Steve first approached us to support the ride we knew we had to think of something truly innovative that has never been done before in Australia,” said Wright.
“For us, the key proposition was bringing this to life for everyday Australians. We wanted to do something that would connect them to the ride and make the experience of supporting children with rare diseases as personal as possible.”
Credits:
Havas Village:
James Wright, COO, Havas WW Australia and Managing Director, Red Agency
Tim Green Executive Creative Director, Havas WW Australia
Justin Stafford, Lead Senior Digital Strategist, Havas WW Australia
Nick Day, Account Manager, Red Agency
Emma Mumford, Account Manager, Havas WW Australia
Darelle Paniora, Account Manager, Havas Media
Chris Hulsman, Head of Print, Havas WW Australia
Beau Simmons, Editor, Havas WW Australia
Darren Cole, Design Director, Havas WW Australia
Adam Shutler, Digital Design Director, Havas WW Australia
Clint Crothers, Interactive Art Director, Havas WW Australia
Daniel Fryer, Copyrighter, Havas WW Australia
Ed Scrivens, Junior Planner, Havas WW Australia
James Kean, Account Executive, Red Agency
Jack Turner, Account Executive, Havas WW Australia
Supporters:
Fitness First
ALT VFX – 360 Production House
Revolver / Will O’Rourke – Joint Activation
X Venture – Joint Production
Sonar Music – Music
Fantastic!
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It’s a great idea but the video is sh!t. Fix it up and make it more emotive, then you’re onto a hot streak.
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… or not blow funds needed for the kids on a high-budget production and simply get the message out there on social media.
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