Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day
Travel retailer Helloworld is claiming a ‘world first’ social media execution with an Instagram relay across 60 countries and 75 influencers for World Tourism Day on September 27.
The #helloworldrelay campaign begins at sunrise in Samoa with influencers posting from 75 locations until sunset, finishing in the Cook Islands 36 hours later.
Kim Portrate, chief marketing officer at Helloworld said: “There are approximately five million Australians checking into Instagram every month with 70 per cent of those users active every day.
“The #helloworldRELAY is a unique opportunity to inspire travellers and show them parts of the world they may have never seen before, in a way they have never experienced and showcase the expertise of Helloworld agents and the exciting itineraries that can be created by your local helloworld agent or booked online at helloworld.com.au.”
The purpose of World Tourism Day is to promote awareness of the benefits of tourism, with countries including New Zealand, Fiji, Peru, Kenya, Malaysia, Oman, Monaco, Thailand, South Africa and Singapore.
Each location will host an Instagram meet up (insta-meet) on the day for two hours, inviting other social media enthusiasts and travellers to get involved at each location, and unique itineraries will be developed in partnership with Helloworld agents and local partners, highlighting all aspects of each destination from morning commutes, to bustling markets to serene landscapes.
Paul McCrory, head of financial services and travel at Instagram added: “Travel has always been a key part of Instagram and it is a beautiful canvas to engage with a community of passionate and aspiring travellers. Helloworld has created an innovative use of the platform and they will be the first travel brand in Australia to embrace our Marquee product.”
More information about the Instagram meet ups will be available on the #helloworldRELAY website from mid- September.
To be part of the RELAY follow @helloworldAU on Instagram, Facebook and Twitter or go online at relay.helloworld.com.au or simply search #helloworldRELAY.
